Mass-Media: Visible and Invisible Ideology

Visible and Invisible Ideology

DOI: 10.17976/jpps/2002.05.14

For citation:

Tuzikov A.R. Mass-Media: Visible and Invisible Ideology . – Polis. Political Studies. 2002. No. 5. P. 123-133. (In Russ.).


In post-industrial societies, as the author states to begin with, ideology functions in close correlation with the activity of mass-media. What goes on as a result under these conditions is “media-designing” of social reality. In the article, the author undertakes to retrace specific character of such designing. He describes (with, mainly, American material used) manifestations of ideological charge in different media production: in TV news programs, in Hollywood films, in “soap operas”, in rap style music, in advertisement. The role of advertisement in the dissemination of ideology of globalism is, in particular, discussed.

(электронная версия)

Content No. 5, 2002

See also:

Meshkova T.A.,
Socio-Political Aspects of the Global Informatization. – Polis. Political Studies. 2002. No6

Teterin A.Ye.,
Application of qualitative methods in political-science research (with N.Fairclough’s critical discourse-analysis as example). – Polis. Political Studies. 2011. No5

Trakhtenberg A.D.,
Discourse-Analysis of Mass Communication and Paradoxes of Leftist Consciousness. – Polis. Political Studies. 2006. No4

Klemeshev A.P., Ilyin M.V.,
Lost in Translation. Being the Problem. – Polis. Political Studies. 2019. No5

Kuchinov A.M.,
Approaches and Methods for Survey of Texts and Discourse in Political Science: Classification Experience. – Polis. Political Studies. 2016. No5



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