«Political market» as system-forming metaphor of modern political-science discourse

«Political market» as system-forming metaphor of modern political-science discourse

For citation:

Nezhdanov D.V., Rusakova O.F. «Political market» as system-forming metaphor of modern political-science discourse. – Polis. Political Studies. 2011. No. 4. P. 158-170. (In Russ.)


Examined in the article is the methodological role of the “political market” metaphor in modern political studies. The concept of “political market” is considered as such a system-forming metaphor of the modern political-science discourse, which serves as foundation for extrapolating the experience of examination of commercial markets onto the plane of political analysis. In the first part of the article are considered general theoretico-methodological questions of typologizing and of discovering the substance potential of the “political market” metaphor. In the second part the authors’ attention is concentrated on methodological questions of metaphoric simulation of party design, of political franchising and on other categories derivative from the “political market” concept.

Content No. 4, 2011

See also:

Nedyak I.L.,
Political marketing. – Polis. Political Studies. 2010. No3

Ilyasov F.N.,
Political Marketing, or How to Sell a Leader. – Polis. Political Studies. 1997. No5

Pshizova S.N.,
Democracy and Political Market in a Comparative Perspective (II). – Polis. Political Studies. 2000. No3

Kubyshkina Ye.V.,
US political discourse under the presidency of G. Bush Jr.: evolution of metaphors. – Polis. Political Studies. 2012. No1

Pushkaryova G.V.,
Political branding: turning to symbolic policy. – Polis. Political Studies. 2022. No4



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Polis. Political Studies
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