Visualization of Political Media Space

Visualization of Political Media Space

Sharkov F.I.,

Dr. Sci. (Soc.), Professor, Honored Scientist of the Russian Federation, Professor, Department of Sociology, MGIMO University; Deputy Dean, Faculty of Journalism, Institute of Public Administration and Civil Service, Russian Presidential Academy of National Economy and Public Administration (RANEPA),

elibrary_id: 478189 |

DOI: 10.17976/jpps/2016.05.08
Rubric: Laboratory

For citation:

Sharkov F.I. Visualization of Political Media Space. – Polis. Political Studies. 2016. No. 5. P. 97-107. (In Russ.).


Media space is a part of social space covered by means of mass communication. Social environment, saturated with visual images, gradually turns into visual space, and if controlled by visual mass media, it turns into visual media space. Visualization is, on the one hand, a tool for orientation in the world, and on the other hand, it is a means of representing the world, in other dimensions and projections. The media space, rich with political content, turns into a political media space, formed mainly by political stakeholders to influence the target segment − for example, the electoral audience. The media space produces the most effective political impact on people. This, in particular, explains the emergence of mass society, which is dominated by the average perception of the familiar world of images, which saturated the world. Today, a strong system of mass communications exists, which affects human behavior. If earlier, less rigid stratification dominated in society, the blurring of its boundaries shows the development of “mass man” society. In this society, elite gets less recognizable as it is mixed with the crowd. Political competition and one-sidedness, poor information culture of those who produce visual content seriously distort the media space environment. Therefore, visual informaiton that is associated with aggression, violence, killings of civilians by Ukrainian military in the southeastern Ukraine, dominates on TV screen. Visualization of media space by various means, described in this article, can become a powerful tool of political influence.

visual politics; communication; visualization; visual perception; visual content; visual images; virtual reality; mass media; media space.

Content No. 5, 2016

See also:

Sharkov F.I.,
The Convergence of the Elements of Political Media. – Polis. Political Studies. 2017. No3

Theme of the issue: Communication and politics. – Polis. Political Studies. 2011. No5

Virtual workshop: International politics and conflicts. – Polis. Political Studies. 2007. No4

Virtual workshop: International politics and conflicts. – Polis. Political Studies. 2007. No6

Virtual workshop: International politics and conflicts. – Polis. Political Studies. 2008. No4



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