The Effect of Prestige Names in Sociological Surveys

The Effect of Prestige Names in Sociological Surveys


For citation:

Myagkov A.Yu. The Effect of Prestige Names in Sociological Surveys . – Polis. Political Studies. 2000. No. 6. P. 82. (In Russ.)

The author investigates the suggestive effect that prestige political names mentioned in questionnaires have on respondents’ answers in sociological polls. As a matter of fact, three differing effects are analyzed: (a) crystallization of attitudes, (b) change of their content and (c) restructuring of party orientations. The influence of the respondents’ socio-demographic characteristics (gender, age, professional status, and education) is analyzed, too. In the aspect of practical politics, the author dwells in particular on what happens when obscure candidates or unpopular parties come to be associated in people’s consciousness with outstanding persons. It is the results of foreign scholars’ studies and, besides, of a special split-ballot experiment recently carried by the author in Ivanovo that were used as the basic material analyzed in the article.

Content No. 6, 2000

See also:

Shestopal Ye.B.,
Quarter of a century of russian political reforms from a psychological point of view. – Polis. Political Studies. 2015. No1

Round Table Of The Political Science Faculty, Moscow State University,
Russian society and power on the eve of the elections. – Polis. Political Studies. 2012. No1

Shakhalilov Sh.Sh.,
Russia: changing the usual way of acquiring the status of a great power. – Polis. Political Studies. 2022. No5

Kolosov V.A., Turovsky R.F.,
Electoral Map of Contemporary Russia: Genesis, Structure, and Evolution. – Polis. Political Studies. 1996. No4

Bashkirova Ye.I.,
Transformation of the Values of Russian Society. – Polis. Political Studies. 2000. No6



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