Symbolic Structure of TV Political Advertising

Symbolic Structure of TV Political Advertising



Rubric: Chair

For citation:

Nazarov M.M., Papantimu M.A. Symbolic Structure of TV Political Advertising. – Polis. Political Studies. 2001. No. 2



Abstract

The authors view TV political advertising as a particular form of electoral communication whose significance has, of late, immensely increased. As a result, there emerge, between the individual and reality, a considerable number of image mediators trying to influence the electors’ behaviour. An attempt has been made in the article to overstep the limits of a purely descriptive method and to apply the methodology of semiotics to the analysis of the materials of TV political advertising.


Content No. 2, 2001

See also:


Lvova E.L., Nam I.V., Naumova N.I.,
National- Personal Autonomy: the Idea and the Embodiment. – Polis. Political Studies. 1993. No2

Gelbras V.G.,
China in Russia's Oriental Policy (Opinions and Conceptions of Scientists and Politicans) (I). – Polis. Political Studies. 1997. No4

Vorobyov D.M.,
Development of Political Science Community in Post-Soviet Russia. – Polis. Political Studies. 2004. No6

Pshizova S.N.,
What Party System Will Our Society Accept?. – Polis. Political Studies. 1998. No4

Discussion.,
Discussion at the Polis Editorial Board on Political Science at Higher Educational Institutions. – Polis. Political Studies. 1996. No4

 

   

Introducing an article



Polis. Political Studies
1 2010


Kryshtanovskaya O.V.
The formats of russian power

 The article text
 

Archive

   2024      2023      2022      2021   
   2020      2019      2018      2017      2016   
   2015      2014      2013      2012      2011   
   2010      2009      2008      2007      2006   
   2005      2004      2003      2002      2001   
   2000      1999      1998      1997      1996   
   1995      1994      1993      1992      1991