“Hampered Intercourse” (Hindrances in the Perception of Politicians’ Images)

“Hampered Intercourse” (Hindrances in the Perception of Politicians’ Images)

DOI: 10.17976/jpps/2002.05.17

For citation:

Pishcheva T.N. “Hampered Intercourse” (Hindrances in the Perception of Politicians’ Images) . – Polis. Political Studies. 2002. No. 5. P. 158-169. (In Russ.). https://doi.org/10.17976/jpps/2002.05.17


The author attempts to reveal the causes of “hampered ihtercourse” of a politician and the voters by establishing and distinguishing factors determining success and unsuccess of their political communication and by discerning the hindrances in voters’ perception — through the analysis of leaders’ public images and their juxtaposition. The following dimensions are taken into account and applied for the research: attractiveness, strength, activity, status (role), motivation. Both conscious (rational) and unconscious (irrational) levels of the listed dimensions are analyzed. Figuring as the objects of the research were the images of over thirty contemporary Russian politicians, two of them having attracted the researcher’s greatest attention: the leader of the Communist Party G.Zyuganov and President of the Russian Federation V.Putin. Videotape recordings of public figures’ appearances, voters’ concentrated interviews were used in the research.

(электронная версия)

Content No. 5, 2002

See also:

Meshkova T.A.,
Socio-Political Aspects of the Global Informatization. – Polis. Political Studies. 2002. No6

Teterin A.Ye.,
Application of qualitative methods in political-science research (with N.Fairclough’s critical discourse-analysis as example). – Polis. Political Studies. 2011. No5

Trakhtenberg A.D.,
Discourse-Analysis of Mass Communication and Paradoxes of Leftist Consciousness. – Polis. Political Studies. 2006. No4

Klemeshev A.P., Ilyin M.V.,
Lost in Translation. Being the Problem. – Polis. Political Studies. 2019. No5

Kuchinov A.M.,
Approaches and Methods for Survey of Texts and Discourse in Political Science: Classification Experience. – Polis. Political Studies. 2016. No5



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