Manipulating public opinion: the why and the how

Manipulating public opinion:
the why and the how




For citation:

Bernays E.L. Manipulating public opinion: the why and the how. – Polis. Political Studies. 2012. No. 4



Abstract

Public opinion is amenable to manipulation, yet it is worthwhile to keep in mind that by teaching the public to obtain the desired, the “manipulator” defends it against its own aggressiveness. In the study of the public opinion at large, the methods of experimental psychology do not prove to be as efficient as the methods of introspective psychology. To be able to form, and to alter public opinion, it is necessary to comprehend people’s motives, to be aware of the interests they have at the moment, and to understand very well the functions – as well as to perceive the scantiness of the physical means of access to the public – of such facilities as radio, tribunes, cinema, letters, newspapers and so on.

Keywords
public opinion; manipulation; leaders; technique; cliche.


Content No. 4, 2012

See also:


Bernays E.L.,
Engineering of consent. – Polis. Political Studies. 2013. No4

Bezvikonnaya Ye.V.,
Systemico-Synergetic Model of a Political System. – Polis. Political Studies. 2009. No3

Rabotyazhev N.V., Solovyov E.G.,
From Lenin towards Danilevsky: Metamorphoses of Geopolitical Views of the CPRF. – Polis. Political Studies. 2007. No2

Klimova S.G., Yakusheva T.V.,
Politicians’ Images in Russians’ Accounts. – Polis. Political Studies. 2000. No6

Tumskiy S.V.,
Political Provocations in the Electoral Debates of U.S. Presidential Candidates. – Polis. Political Studies. 2021. No6

 

   

Introducing an article



Polis. Political Studies
5 2019


Bogaturov A.D.
The Chinese Angle in the World-system Management

 The article text 
 

Archive

   2024      2023      2022      2021   
   2020      2019      2018      2017      2016   
   2015      2014      2013      2012      2011   
   2010      2009      2008      2007      2006   
   2005      2004      2003      2002      2001   
   2000      1999      1998      1997      1996   
   1995      1994      1993      1992      1991