Neither a Friend. Not a Foe: Donald Trump in the Russian Media

Neither a Friend. Not a Foe:
Donald Trump in the Russian Media

Kazun A.D.,

Junior Researcher, Laboratory for Studies in Economic Sociology; Lecturer, Department of Economic Sociology, National Research University Higher School of Economics,

elibrary_id: 822971 | ORCID: 0000-0002-9633-2776 | RESEARCHER_ID: K-6835-2015

Kazun A.P.,

Researcher, International Center for the Study of Institutions and Development, Senior Lecturer, Department of Applied Economics, National Research University Higher School of Economics,

elibrary_id: 749056 |

DOI: 10.17976/jpps/2019.01.07

For citation:

Kazun A.D., Kazun A.P. Neither a Friend. Not a Foe: Donald Trump in the Russian Media. – Polis. Political Studies. 2019. No. 1. P. 90-104. (In Russ.).


This article provides the first systematic analysis of the Russian media coverage of Trump’s activities during the electoral campaign and within first seven months of his presidential term. We conduct a quantitative analysis of the publications about Donald Trump in 500 Russian magazines and 250 largest federal newspapers. The database “Medialogy” served as a source of data for sentiment analysis of news reports about the American president. On its basis, the conclusion is drawn that the image of Trump was not unambiguously positive, as some foreign studies have claimed. Based on the theory of the network agenda setting we analyzed the context in which Donald Trump was mentioned one month before the election, a month after the elections and in June 2017, just before his meeting with Vladimir Putin. Based on the analysis of network agendas in the Russian federal press, it can be concluded that Trump was portrayed by the Russian media not as Russia’s favorite candidate for president, but as Hillary Clinton’s opponent and a critic of U.S. recent policies. In this context, its likely loss would allow the Russian media to strengthen the negative impression of Russians from U.S. elections. However, after the election results were announced, the Russian media changed tactics and began to write about Trump as a friend of Russia, since there was hope that the new president would lift political and economic sanctions. Trump’s policy has not lived up to the expectations of Russians and since the beginning of 2017 publications about him were mostly negative. Finally, Trump’s positive image collapsed after the start of U.S. military operations in Syria and the imposition of new sanctions against Russia. 

media, Donald Trump, Hillary Clinton, U.S. presidential election, public opinion, network agenda.


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Content No. 1, 2019

See also:

Solovey V.D.,
Digital Mythology and Donald Trump Electoral Campaign. – Polis. Political Studies. 2017. No5

Simonia N.A.,
Results of Presidential Elections in the United States and New Prospects for Formation of Multipolar World Order. – Polis. Political Studies. 2017. No2

Bezvikonnaya Ye.V.,
Systemico-Synergetic Model of a Political System. – Polis. Political Studies. 2009. No3

Bernays E.L.,
Manipulating public opinion: the why and the how. – Polis. Political Studies. 2012. No4

Shakleina T.A.,
Donald Trump and “New Populism” in America. – Polis. Political Studies. 2021. No5



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